Art Direction: Bonito Studio
Design: Bonito Studio
Wavysail is a growing adventure sailing business with the world's most experienced skippers. They had been leading incredible sailing expeditions across the Atlantic Ocean and with a growing business, they were struggling to be visually impactful and have a stronger customer journey.
Redesigning a website - for us - involves planning and research. Full stop. We believe this is the most important step an agency can take to be able to deliver a good design. With Wavysail we gathered information about the current website's performance, identifying goals and objectives for the redesign, understanding the target audience, and conducting competitor analysis. This way we make sure we cover the most pressing information to align with the client's needs. It is crucial.
We believe in collaboration that's why we worked together with Wavysail in building the content (copy) for the website. We believe our clients know pretty well what they do and why they do it so we provided the structure so they could jump in and share with us… everything! This way we made sure we had all the content we needed ready to upload it to the website.
We also provided the team with the wireframes so they could have a basic visual representation of the website's layout making it easier to spot the content needed.
Then we had fun… This was our very first sailing project so we had so much fun mixing all the elements for the “sailing look and feel” and building towards the sailing experience through typography, images, backgrounds, and other graphic elements.
It reads super easy, right? However, it's important to note that the website redesign process can be iterative and may involve multiple rounds of feedback, revisions, and testing to achieve the desired results. And that’s exactly what we did with the team. Until they were 100% happy… we were happy as well.
Bonito have done an amazing job on our website relaunch. They took time to understand our needs and get underneath our brand objectives, then came back with a proposal that not only looks amazing but also really works from a CX perspective. They were not afraid to totally rework the platform templates and worked seamlessly with Easol’s own Dev team to fully customise our site. Their desire to get everything just right, meant that even after we went live, Christa and Liza were still happy to support us and make some final tweaks. Since we launched the site, traffic is up and, most importantly conversions are up as well – As a founder, I finally feel the site reflects the brand I want us to be … that is a testament to Bonito’s understanding of the brief, empathy for the brand and technical capability to build something that looks great and really works.