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Brand Strategy

Unleash your brand's story, forge lasting connections

We specialise in crafting compelling brands through the power of narrative and consistent messaging, allowing you to forge profound connections with your audience. As change-makers, your primary focus should be on driving your vision. That's why we're here to guide you in defining your brand's core values and strategic positioning, empowering you to create captivating content and unforgettable experiences that resonate with your audience
Learn more
Christa Ponce from Bonito Studio is seated comfortably on a beige sofa, engaging in a conversation with a client whose back is facing the camera. She holds a stylus and a tablet, suggesting a discussion over brand strategy. Christa is dressed in a black sleeveless top and white pants, accessorized with a watch. The room has a warm, modern decor with abstract art on the wall, a stylish lamp, and decorative vases on a wooden sideboard in the background, creating an inviting and professional atmosphere.
We want you to have a strong and enduring relationship between your brand and your customers.
Your brand's communication evolves intermittently, confusing your intended audience.
The lack of clarity in your proposition and principles poses challenges for potential customers to grasp your purpose.
While you're confident in your value, product, and service, inconsistencies in your identity are causing missed opportunities.
Find your package
Liza Ponce from Bonito Studio with dark hair and glasses, wearing a mustard yellow sweater and distressed jeans, is seated in a wooden chair with a laptop on her lap. She seems to be in the middle of an animated video call, gesturing with her hands and smiling. The setting is casual with a relaxed, creative vibe, evidenced by the neutral-toned cushion and framed artwork in the background. She wears a smartwatch, suggesting a blend of technology and comfort in her environment.
A tablet is propped up on a dark surface, displaying a webpage for the "EUROPEAN COFFEE SYMPOSIUM 2023". The screen shows a scenic coastal city backdrop with the event details and a countdown timer indicating days, hours, minutes, and seconds remaining. The text "Where Industry Pioneers Forge Connections" is visible, alongside the logos of sponsors such as Alpro, Amazon, Apple, and Applegreen. The surrounding area is dimly lit, emphasizing the tablet's screen and the information it presents.
A distinct identity that resonates with your audience and elevates your brand
You connect with your audience on an emotional level through a clear message.
You have a consistent brand that your audience recognises and identifies in every platform, and channel, where you are.
You save time and resources by having a clear roadmap of where you will take your brand.

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Brand Strategy Packages

Transform your brand with a clear message that deeply resonates with your audience
Enhance your unique edge and authenticity to boost recognition and connect seamlessly with clients.

Explorer Brand Strategy

Timeline: 3 days
Uncover and articulate your brand’s identity and strategy in a guided virtual session.
What's included

90-minute brand strategy workshop

Brand Strategy Roadmap

A digital guide for you to align:
Purpose, values, message & target audience.

Brand aesthetic mood board

Investment: €1600

Book now

Master Brand Strategy

Timeline: 2 weeks
Define your brand’s essence and roadmap for success with a comprehensive strategy approach.
What's included

2 x 90-minute brand strategy sessions

Brand Strategy

Know your why and your purpose before you get started creating content:
‍Purpose: Your “why”, what you do, and how do you do it. Brand essence, brand manifesto & your values.
‍Target audience: Who are you talking to.
Success: What is your definition of brand success? SMART goals.
Channels

Messaging guide

Art direction mood board

Investment: €4500

Book now
What's included

90-minute brand strategy workshop

Brand Strategy Roadmap

A digital guide for you to align:
Purpose, values, message & target audience.

Brand aesthetic mood board

Investment: €1600

Book now
What's included

2 x 90-minute brand strategy sessions

Brand Strategy

Know your why and your purpose before you get started creating content:
‍Purpose: Your “why”, what you do, and how do you do it. Brand essence, brand manifesto & your values.
‍Target audience: Who are you talking to.
Success: What is your definition of brand success? SMART goals.
Channels

Messaging guide

Art direction mood board

Investment: €4500

Book now

This is how we’ll do it

A cheerful Liza Ponce from Bonito Studio sits in a bright, airy room with large windows, casually holding a stylus and a digital tablet with a foldable cover. She is wearing a black shirt and a necklace, and is seemingly engaged in a conversation with someone opposite her, whose silhouette is slightly visible in the foreground. The environment suggests a creative and collaborative workspace.

Initial consultation

We start with a thorough discussion to fully understand your project's scope, ensuring no detail is missed.
Christa Ponce from Bonito Studio in a coral blouse sits at a wooden table, working on a laptop and using a digital drawing tablet with a stylus. There's a glass of water beside her, and she appears focused on her screen. The room has a classic feel with a decorative marble fireplace in the background.

Roadmap creation

We outline a roadmap of deliverables, setting transparent expectations for the project.
Christa Ponce from Bonito Studio is viewed from behind while working at a wooden desk on a laptop with a colorful screen, displaying a creative project. She is using a digital graphic tablet and stylus, indicating that she iis engaged in graphic design work. Christa is wearing a coral-colored top, and there's a clear glass of water on the desk, with a classic style door and wall in the background.

Iterative Development

Through a cycle of feedback-driven iterations, we deliver the project exceeding your expectations.
book your free discovery call

Discovery Call

Contact

Contact

Discovery Call

TRUSTED by these world-class experiences

Success stories

The LandApp

Working with Bonito has been a pleasure. They helped us deliver the refresh our brand needed with precision, clarity and professionalism. We would not hesitate to recommend their services to anyone considering

Tristan O’Leary
Communications Lead, The LandApp
visit the landapp site

Global Routes

The team at Bonito helped us to level up our brand and website in a way that we couldn't even envision at the start of the project! They adeptly navigated ambiguity from our internal team as we worked toward a shared vision that would best reflect our services

Madeline Willet
Marketing Director, Carpe Diem Education & Global Routes
read the case study
Frequently asked questions
01
Where do we start?
We’ll start with a 90-minute brand strategy session where we dive deep into your brand's identity, purpose, values, and target audience. Based on this session, we develop a brand strategy roadmap and a brand aesthetic mood board. There is an optional review call for refinements, and then we deliver the final brand strategy and messaging guide.
02
How do we keep in touch during the project?
Maintaining open and constant communication is at the heart of our collaboration. Throughout the project, we ensure you're always in the loop and fully engaged by keeping in touch through regular email updates and one-on-one calls. Your involvement is crucial to us, and we're dedicated to making sure you feel connected and integral to the process from start to finish.
03
What is the difference between the “Explorer Brand Strategy” and “Master Brand Strategy?
The 'Explorer Brand Strategy' is ideal for new or evolving brands, offering a foundational strategy, a basic mood board, and a brand workshop. It's a great start for defining your brand's direction. The 'Master Brand Strategy' goes deeper, perfect for established brands seeking a thorough overhaul. It includes a detailed workshop, comprehensive strategy roadmap, advanced mood boards, messaging frameworks, and brand voice guidelines. Essentially, 'Explorer' sets the foundation, while 'Master' offers an extensive, in-depth branding blueprint.