How do you make a good flyer?
Are you organizing an online or offline event? Then a classic flyer is still a strong marketing strategy. But then you have to make sure that your flyer makes an impact. Otherwise it will probably quickly end up in the trash. To avoid this and get the most out of your efforts, this is what we recommend when designing your flyer:
Strategy is everything
Work according to a well-thought-out strategy:
- What is your goal?
- What is your core message?
- Who is your target audience?
- Where is your target audience located?
When it comes to design… go all in
- Use a clear layout and incorporate your [corporate style] into the flyer
- Use impactful images that grab attention and add power to your words
- Use a strong call-to-action
- Provide a readable font and the correct font size
- Schedule multiple feedback rounds with your most critical colleagues
Quality is important
- Do you share your flyers online? Then choose a high resolution format.
- Do you hand out your flyers physically? Then choosing a high-quality paper is key, it stands out.
What should be included on a flyer?
This are the non-negotiables when it comes to designing a flyer:
- Your name and logo
- Slogan of the event
- Practical information about the event
- Clear and attractive images or other visuals
- Contact information
- Special offer
- Any price information
- Call to action
- Exactly what information you should include in your flyer strongly depends on your target group.
What tools do you need to create a flyer?
In order to design a “wow flyer” there are thousands of tools… however we have our favorites:
- Photoshop
- Illustrator
- InDesign
Which tool you choose exactly will depend on your skills and the complexity of your flyer.
Tips & tricks to design your flyer
Before you start designing your flyer, these are the tips & tricks we would love to share with you:
- Focus on your target audience.
- Use a clear layout: keep it as simple as possible.
- Use impressive images to give more power to your words.
- Repeat your call-to-action a few times, so your reader clearly knows what you expect.
- Check the readability not once, but at least three times.
- Use your color palette to attract attention.
- Ask for feedback from anyone who is open to it that falls under your target audience.
- Let your corporate style come back consistently in the flyer to come across as recognizable and reliable.
Inspiration for your flyer design
Feeling uninspired? Take some time in Behance, Dribble and Pinterest to get some ideas and come back.
Flyer design by Bonito Studio
For new business inquiries, please send an email to hello@bonito.studio
Flyer design realizations by Bonito.Studio
