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Brand Identity

Crafting brands with character and charm

In today’s fast-paced world, your brand is not just a name. It’s a story, a character, and a promise that sets the stage for every interaction with your audience. Your brand is the soul your business. We specialize in giving your brand a unique, engaging personality that captures hearts and minds. We craft every detail to ensure your brand not only stands out but resonates deeply with your audience.
Where do I sign up
Christa and Liza Ponce from Bonito Studio are engaged in a friendly conversation while seated comfortably on a gray sofa with blue and gray pillows. Liza on the left, wearing a cream cable-knit sweater and jeans, is holding a notebook and pen, appearing to be taking notes or sharing ideas. Christa on the right is in a relaxed white blouse and jeans, attentively listening and smiling. The room is filled with natural light, emphasizing a cozy and collaborative atmosphere. There's a laptop in the foreground, suggesting a casual business setting.
An invisible brand in a visible world
You risk being just another name in the crowd, struggling to build trust and a lasting connection with your audience.
Struggling to articulate a brand story that mirrors your mission and values? We’ll help you speak your truth in a voice that’s unmistakably yours.
You are having difficulty establishing a distinctive and approachable brand identity that sets you apart from the competition.
Find your package
Liza Ponce from Bonito Studio, wearing glasses and a dark blazer, is seen from behind while working on a laptop placed on a wooden table. The laptop screen displays what appears to be a complex software application with various graphs and panels. An open notebook lies on the table, suggesting note-taking or multitasking. The background features a large abstract framed artwork, and natural light fills the room, creating a productive and stylish workspace atmosphere.
On a textured beige couch, there's a gray laptop open to a webpage titled "GUATEMALA IMPACT MARATHON 2024." Next to the laptop, on the same couch, lies a mobile phone with a matching orange-colored screen showing a payment interface. The arrangement suggests someone is in the process of registering for the marathon. The scene is indoors, with a glimpse of wooden flooring at the bottom, indicating a comfortable and homely environment.
Brand identity transformation: elevate, reflect, propel
A new visual identity that captures your vision, turning your brand into a hit. It's the tangible realisation of your strategic vision, making your brand shareable and celebrated.
Your brand aligns with your years of expertise, showcasing what you offer. Your brand will visibly reflect the quality and professionalism that you bring to the table.
Gain clarity on your brand's next steps for growth, opening doors to features, collaborations, and partnerships with other brands, propelling yours into new opportunities.

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

BRAND IDENTITY PACKAGES

Elevate your brand's presence at every stage of your business journey
Our services cater to startups and purpose-driven companies, ensuring a strong brand identity that resonates, amplifies your message, and propels your brand forward.

Self Starter

Timeline: 3 days
Establish your brand's visual basics for a strong first impression.
What's included

45-minute brand strategy alignment call

brand identity

Custom brand identity. Logo suite: primary, secondary, and alternate logo. Curated colour palette and typographies

One-page brand style guide

Investment: €3000

book now

Growing Enterprise

Timeline: 2 weeks
Advance your brand for broader appeal and consistent identity.
What's included

explorer brand strategy workshop

brand identity

Custom brand identity. Logo suite: primary, secondary and, alternate logo, and brand mark. Curated colour palette and typography pairings. Do's & dont's. 3 branded assets (eg. branded social media templates, print collateral, welcome email template).

brand guidelines

Investment: €5000

book now

Pro

Timeline: 4 - 6 weeks
Maximise presence, resonate, and drive loyalty.
What's included

Explorer brand strategy workshop

3 Review calls and revision rounds

Brand Identity‍

Custom brand identity: logo suite including primary, secondary and alternate logo, and brand mark. Curated colour palette and typography pairings. Do’s & don’ts. Branded Icons. Branded Assets & Cross-channel collateral items. Homepage design. 6 Branded social media templates. Welcome email template.

‍Brand book

Investment: €8500

Book Now
What's included

45-minute brand strategy alignment call

brand identity

Custom brand identity. Logo suite: primary, secondary, and alternate logo. Curated colour palette and typographies

One-page brand style guide

Investment: €3000

book now
What's included

explorer brand strategy workshop

brand identity

Custom brand identity. Logo suite: primary, secondary and, alternate logo, and brand mark. Curated colour palette and typography pairings. Do's & dont's. 3 branded assets (eg. branded social media templates, print collateral, welcome email template).

brand guidelines

Investment: €5000

book now
What's included

Explorer brand strategy workshop

3 Review calls and revision rounds

Brand Identity‍

Custom brand identity: logo suite including primary, secondary and alternate logo, and brand mark. Curated colour palette and typography pairings. Do’s & don’ts. Branded Icons. Branded Assets & Cross-channel collateral items. Homepage design. 6 Branded social media templates. Welcome email template.

‍Brand book

Investment: €8500

Book Now

This is how we’ll do it

A cheerful Liza Ponce from Bonito Studio sits in a bright, airy room with large windows, casually holding a stylus and a digital tablet with a foldable cover. She is wearing a black shirt and a necklace, and is seemingly engaged in a conversation with someone opposite her, whose silhouette is slightly visible in the foreground. The environment suggests a creative and collaborative workspace.

Initial consultation

We start with a thorough discussion to fully understand your project's scope, ensuring no detail is missed.
Christa Ponce from Bonito Studio in a coral blouse sits at a wooden table, working on a laptop and using a digital drawing tablet with a stylus. There's a glass of water beside her, and she appears focused on her screen. The room has a classic feel with a decorative marble fireplace in the background.

Roadmap creation

We outline a roadmap of deliverables, setting transparent expectations for the project.
Christa Ponce from Bonito Studio is viewed from behind while working at a wooden desk on a laptop with a colorful screen, displaying a creative project. She is using a digital graphic tablet and stylus, indicating that she iis engaged in graphic design work. Christa is wearing a coral-colored top, and there's a clear glass of water on the desk, with a classic style door and wall in the background.

Iterative Development

Through a cycle of feedback-driven iterations, we deliver the project exceeding your expectations.
book your free discovery call

Discovery Call

Contact

Contact

Discovery Call

TRUSTED by these world-class experiences

Success stories

Impact Marathon

Bonito took a massive strain off of me! I had a clear vision for what I wanted us to represent: our values and our energy – but how does that look visually? The team approaches all their work with genuine care for our dreams, I feel supported.

Nick Kershaw
Impact Marathon
read the case study

European Coffee Symposium

The Bonito team deeply immersed themselves in understanding our brand and sector, quickly devising a comprehensive branding strategy that seamlessly integrates digital, physical, and experiential platforms. Working with Bonito has been an absolute delight; they are grounded, exceptionally professional, modest, and truly excel in their work. This is our third time collaborating with them, and it certainly won't be our last.

Ludovic Rossignol
European Coffee Symposium
visit the ecs site
Frequently asked questions
01
How long does it take to complete the brand identity transformation?
The timeline for completing the brand identity transformation depends on the tier of service you choose. Tier 1 typically takes 3 days, Tier 2 takes 2 weeks, and Tier 3 takes 4-6 weeks.
02
Can I request revisions during the brand identity transformation process?
Yes, revisions are included. The number of rounds of revision varies depending on the package you choose.
03
Will I receive editable versions of my assets?
Yes, you will receive editable versions of your assets according to your package (Adobe format). This includes editable logos, brand marks, and other design elements that you can use for future branding purposes.