What does a graphic designer do?
A graphic designer supports you in designing and shaping your visual brand communication. For example, think of your logo, the images for your website, or the design of your brochure. Graphic designers make all your brand communication consistent and inline with your branding. Brand communication makes your brand recognizable and reliable to your target audience.
Do you want to build a strong brand? Then hire a graphic designer to design all your brand communication, such as your print and digital products and social media posts.
Do you already have a brand book? Make sure to hand this over to your graphic designer. This way your designer knows exactly who you and your brand are and how you want present yourselves.
Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs. Thus, designers must balance both the logic and lyricism of humanity every time they design something.
Why is it a smart idea to hire a graphic designer?
The first interaction between your brand and your target audience determines everything. Within a few seconds, your potential customers determine whether or not they find your brand interesting. Consider the look & feel of your website, but also the design of your flyers and posters. A graphic designer has the knowledge and skills to leave a positive first impression on your target group.
Do you use social media to attract new customers? Then all your posts must be formatted consistently. By being recognizable, you create more trust between your brand and your potential customers. A graphic designer will design all your brand communication in line with your branding to strengthen that bond of trust.
And last but not least, with creative and powerful visuals your brand differentiates itself from the competition. Get out there, dare and convince.
When do you hire a graphic designer?
You can work with a graphic designer at any stage of your business. During your start-up phase, a graphic designer supports your brand in designing your logo, defining a color palette, and even designing your website. For the design of your website, it is best to work with a graphic designer who specializes in UX and UI.
Are you organizing an event? Do you want to grow on social media? You can also hire a graphic designer. Think about the design of your flyers, posters, and social media posts.
In short: a graphic designer can help you with your brand’s visual communication in every phase of your brand.
Graphic design tools
Graphic designers use different tools to design your brand communication in line with your branding.
The most commonly used graphic design tools are:
- Photoshop
- Illustrator
- Figma
- Indesign
- Pitch
- Canvas
- Miro
What should I provide to a graphic designer?
A graphic designer creates all your visual brand communication based on your branding. A brand book is often used to bundle all information about your brand identity. It captures everything a graphic designer needs to get started.
A brand book includes:
- Your mission
What does your brand stand for?
- Your vision
What is your brand for?
- Your buyer persona
How does your ideal customer look like?
- Your brand identity and personality
The personification of your brand.
- Your tone of voice
The text style in which you communicate with your customer.
- The fonts your brand uses in your online and offline communication
There is often a distinction between titles, subtitles and body text. The guidelines for your fonts are fixed down to the last detail. Font size, font, color of your text, and the spacing between your letters.
- Your colour palette
The colours for your website, images, and background. Each colour is defined here.
- Your logo
For social media use, online and offline marketing campaigns, how you use it when printing it on the company clothing, etc.
- The style of your images, icons, and photography
The layout of your images is fixed for both online and offline use. The colours, dimensions, effects, positioning of your models, and placement of your logo.
Don't have a brand book yet? Then you will have to provide all this information to your graphic designer. Especially if you work with an external party such as a freelance graphic designer or a design studio.
Graphic design at Bonito Studio
Are you looking for a graphic designer to make your brand communication more consistent, powerful, and recognizable? Welcome to Bonito Studio!
Bonito is a branding and website design studio, led by Guatemalan women helping changemakers like you to change the world.
We help impactful brands grow through powerful branding.
Have we fine-tuned your branding together? Then we’ll be happy to put all your communication together so your brand fits completely. We create powerful visual elements that appeal to and convince your target audience.
