Team GB House
Located at the beautiful, historic Pavillon D'Armenonville, minutes from the heart of central Paris, Team GB House is your ultimate home for the 2024 Paris Olympic Games. With celebrity hosts, live music and fine dining, you'll have front-row seats to all the live action on big screens – plus the exclusive chance to meet Team GB athletes of past and present. When it comes to experiencing this summer's Games, there's simply no competition.
Website Design & Development
Client: Team GB House
Art Direction & Design: Bonito Studio
Website development: Bonito Studio
Photography: Team GB
Team GB House serves as a hub of excitement during the Olympics, offering a plethora of activities, exclusive guest appearances, and tiered experiences that cater to various audiences. Despite the richness of this offering, their existing website was failing to translate interest into sales. Visitors were dropping off before completing their purchases, largely due to a lack of clarity and engagement in the digital presentation of their offerings.
To tackle this issue head-on, we embarked on creating a dedicated microsite that would encapsulate the essence of Team GB House. Here’s how we did it:
1. Understanding the brand and audience
Before diving into the design and development, we immersed ourselves in Team GB’s brand guidelines. This ensured that every element of the microsite would resonate with their established identity, maintaining consistency in colors, typography, and tone. Understanding the audience was equally critical. We identified that visitors were primarily sports enthusiasts, families, and corporate groups looking for unique Olympic experiences.
2. Building a narrative-driven microsite
We structured the microsite around a compelling narrative that guided visitors through the Team GB House experience. Each page was meticulously crafted to tell a part of the story:
- Home page: An engaging introduction to Team GB House, highlighting its unique value proposition.
- Ticket info: Clear, tiered ticket options that outlined what each package included, emphasising the benefits and exclusive opportunities.
- About the experience: A detailed look at the memorable activities and experiences on offer, from meet-and-greets with athletes to interactive Olympic-themed events.
- Event Schedule: A dynamic calendar showcasing the activities and guest appearances, helping visitors plan their visits.
- FAQs: all the questions and answers related to tickets, dates, purchase, location, activities, etc.
3. Enhancing user experience
A seamless user experience was crucial. We focused on intuitive navigation, ensuring that visitors could effortlessly find information and move through the purchasing funnel. Each page was designed with clear calls-to-action, encouraging visitors to learn more, explore ticket options, and make a purchase.
4. Optimising for conversions
We employed best practices in conversion rate optimisation (CRO) to ensure that the microsite wasn’t just informative, but also persuasive. Key strategies included:
- Trust signals: Featuring logos of sponsors and partners, guests, and clear refund policies.
- Mobile optimisation: ensuring a flawless experience on mobile devices, as a significant portion of visitors accessed the site via smartphones.
Our collaboration with Team GB demonstrates the power of strategic, narrative-driven digital solutions in enhancing user engagement and driving sales. By aligning closely with their brand and focusing on the user journey, we transformed their digital presence, effectively communicating the value of the Team GB House and making it easier for visitors to become part of this unique Olympic experience.
Are you facing similar challenges in converting leads into sales? Let's discuss how we can create a tailored solution for your brand, driving engagement and boosting your bottom line.
Contact us today to get started.
Our client's thoughts
Liza and Christa made the whole project a breeze. They're always communicative, flexible and quick to act upon requests big and small. The process was rooted in strategy, and from the get-go, the roadmap was made clear and driven by Discovery. Ultimately, Bonito gave us a fast, effective solution to connect fans to Team GB House, and made our brand expressive and vibrant throughout.
