The Coffee and Hospitality Expo

The Coffee Hospitality Expo (COHO) is a premier global event celebrating innovation and excellence in the coffee industry. Focused on bringing together professionals, exhibitors, and enthusiasts, COHO required a brand identity and website that reflected its dynamic, modern ethos.

Branding | Easol Design & No-Code Development

Year
2024
Credits

Client: Coffee Ventures Europe

Art Direction & Design: Bonito Studio

Strategy: Bonito Studio

Photography: The Coffee and Hospitality Expo

the challenge

The Coffee Hospitality Expo, a leading event for coffee professionals and enthusiasts, needed a fresh and engaging brand identity to reflect its dynamic presence in the modern coffee industry. Our challenge was to design a visual language and website that not only captured the event’s innovative spirit but also resonated with a global audience of professionals, exhibitors, and visitors.

A modern and dynamic visual collage showcasing branding materials for the Coffee & Hospitality Expo (COHO). The design features sleek typography, gradient overlays, and geometric patterns. Key images include a coffee brewing process, the COHO logo in bold styling, a cityscape with event details, and snapshots of people networking in a vibrant hospitality setting, all tied together with a clean, professional aesthetic.
our approach
  • Brand Identity Design:
    The new branding was centered around a progressive, clean, and vibrant aesthetic. The color palette featured dynamic gradients crafted from COHO’s primary colors, symbolizing energy, innovation, and connection. Each gradient was strategically applied to create visual depth and highlight the brand’s modernity, while accent colors were used sparingly to emphasize key messages without overwhelming the design.
  • Website Design & Development:
    The website was designed to be visually captivating and user-friendly, reflecting the same clean and fresh approach as the branding. Gradients served as dynamic backgrounds to guide users, while intuitive navigation and clear typography ensured accessibility across all devices. The design emphasized functionality, making it easy for visitors to explore event schedules, exhibitor information, and registration details.

‍

Key Features of the Branding:

  • Accent Colors for Impact: Sparingly used to draw attention to critical information, ensuring clarity and engagement.
  • Dynamic Communication Materials: A cohesive visual system for digital and print assets, from event signage to social media graphic.

‍

The Results
The new brand identity and website redefined the Coffee Hospitality Expo’s image, setting it apart as a forward-thinking and engaging event in the coffee industry.

  • Enhanced Brand Recognition: The progressive design language resonated with the event’s audience, increasing engagement across digital platforms.
  • Seamless User Experience: The website provided a streamlined, visually engaging journey for visitors, resulting in increased registrations and exhibitor interest.
  • Elevated Professional Image: The cohesive branding established COHO as a leader in the global coffee community.

‍

A series of promotional materials for the Coffee Hospitality Expo (COHO) displayed in a grid layout. The design features a modern and vibrant aesthetic with bold typography, dynamic gradients, and clean layouts. Key visuals include a cityscape with a prominent tower, a map showcasing industry connections, and event details emphasizing growth for the European coffee and hospitality scene.
A smartphone displaying the Coffee & Hospitality Expo (COHO) website, showcasing a professional and modern design. The screen highlights the event’s mission to forge business partnerships, with a map graphic and navigation details. The phone is placed on a minimalist white shelf next to stacked books and a textured beige vase, creating a clean and sophisticated setting.A vibrant promotional design for the Coffee & Hospitality Expo (COHO) highlighting the "Roaster Villages" feature. The layout includes event graphics, Instagram mockups, and text detailing activities like the Alley Roaster and International Roaster Village. Bright coral and pink gradients create a modern, eye-catching aesthetic, paired with dynamic coffee-related visuals and clear typography.

Our client's thoughts

Coffee Ventures Europe
Next case study
All case studies